lucaswerneman

CREATIVE DIRECTOR BASED IN STOCKHOLM.
BRAND, ART DIRECTION, PRODUCT DESIGN.
CURRENTLY AT RAPID.

A comprehensive digital configurator created for Götenehus, enabling customers to explore and personalize modular homes with ease.

Through an intuitive interface and interactive 3D visualization, the platform guides users step by step — from selecting layouts and materials to experiencing the final design — making the journey of designing a home both seamless and inspiring.

DESIGNER - DAVID NERÅFORS

An augmented reality app created for Volvo Trucks, bringing product features and innovations to life in an interactive way.

The experience allowed users to explore trucks in 3D, visualize key functions, and engage with complex technology through an accessible, immersive format.

DESIGN DIRECTOR - TOM WYSOCKI

A new brand identity developed for Götenehus, reflecting the company’s heritage in modular home building while positioning it for the future.

The project established a cohesive visual language and design system — unifying typography, color, and imagery — to strengthen recognition across all channels and customer touchpoints.

A complete brand refresh for Onepan, introducing a new identity, website, and packaging design for their kitchen products.

The project brought a modern and cohesive visual system that elevates the brand experience — from digital presence to the tactile interaction with product packaging.

COPYWRITER - OLIVER ROGERS

NIKE

To bring to life Nike’s new Tech Pack range and inspire everyday athletes to stay active, we created dynamic ads for social and web that changed depending on the users’ location, the day of the week, temperature and weather conditions.*

CREATIVE DIRECTOR - BES BUJUPI
DESIGNER - NIKLAS ANDERSSON
MOTION DESIGNER - LINUS LÖVBACKA

Nivea has long been a major player in the skincare industry, however, they started losing relevancy amongst younger consumers. To launch their new natural product, we created a social campaign for Nivea in the Nordics that appealed to the emotional side of your everyday Scandinavian woman in her 30’s. Life can be overwhelming. Natural skincare shouldn’t be.

CREATIVE DIRECTOR - BES BUJUPI
COPYWRITER - MADELINE MASARIK

In the pastel electric world of Volvo Cars, we created an animated social campaign and video series about electrification. We wanted videos that answered common questions quickly, but we also wanted to do it in a way that hadn’t been done before. This series takes you into a new world, answering questions about life with electric cars while demonstrating the results in tangible, creative ways.

CREAIVE DIRECTOR - BES BUJUPI
COPYWRITER - MADELINE MASARIK

A new brand identity developed for Rapid, capturing the company’s forward-thinking spirit and creative expertise.

The project included a refreshed visual language, modern design system, and cohesive guidelines — ensuring consistent communication across digital and physical touchpoints.

DESIGNER - DAVID NERÅFORS

In collaboration with design publication Wallpaper, AKQA hosted the premiere of the documentary film about German industrial designer Dieter Rams, directed by independent filmmaker Gary Hustwit. To launch the UK premiere at the Barbican, I helped create the visual expression and graphics for the event.

CREATIVE DIRECTOR - BES BUJUPI
MOTION DESIGNER - LINUS LÖVBACKA

A collection of side projects and explorations created outside of client work — experiments in design, visuals, and ideas without boundaries.

EXPERIENCE

Rapid Stockholm

Creative Director, 2025 - Current

Rapid Gothenburg

Lead Designer, 2023 - 2025

Freelance Designer

Senior Designer, 2022 - 2023

AKQA Stockholm

Designer, 2019 - 2020

AKQA Gothenburg

Designer 2017 - 2019

Hyper Island

Digital Media Creative, 2016 - 2017

CLIENTS

Volvo Cars, Volvo Trucks, IKEA, H&M, Nike, Beirsdorf, Götenehus, Nike, Bacardi, H&M Home, Disney, LVMH, Zeekr, Mack Trucks, Duni, Steptura, Boxbollen, OnePan